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Arch Design Award 


Interior Design Category



South China Book Festival

Designed by

The Guangzhou Academy of Fine Arts & Vantree Design






Team Members:

South China Book Festival

Cultural Architecture

Guangzhou, China

The Guangzhou Academy of Fine Arts & Vantree Design

Muchuan Xu, Junjie Li, Dongxi He, Guanbao Ye, Fangtong Yi, Jiajun Yin, Xiaoao, Dongming Shen, Shangzhao Yang, Xingchen Song, Kebei Chen

Photo Credits:

Dongming Shen, Kebei Chen, 2023


Vantree Design, 2023

In the book "The Sense of Order", Ernst H. Gombrich uses the decorative art of natural history to explain to readers the profound significance of order perception. With an entire display of books and reading, we also tried to establish a set of rules and order for the reading space in the exhibition. We regarded the South China Book Festival as a whole that full of meaning and connotation, so the theme content, functional layout, and streamline relationship of the exhibition area are sorted out and coordinated.
Nodes of sensory experience are placed to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City" - the interior design interprets and responds to the theme of the exhibition in an overall.
The exhibition area covers 9,050 square meters and only took two days to build. The point of the design is how to make it in-depth and meaningful within the limited time, and make the effect of the space to be more hierarchical and orderly. Therefore, designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of “Three entrances and five rooms”.
Combining different colors of flowers with six "YUE" (Cantonese:Cantonese rhyme, Reading·National Reading, Yue·traveling through the past and present, Pleasure·enjoying life, Music·poetry is boundless, Leap·leap to create the future), corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future. Meanwhile, the visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival.

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