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Arch Design Award 


Interior Design Category



MAD:MEN Noodle Tavern

Designed by

Hsiao Ching Hu / J.Y. Design






Team Members:

MAD:MEN Noodle Tavern

Restaurants & Bars Architecture

Taipei City, Taiwan

Hsiao Ching Hu / J.Y. Design

Photo Credits:

Chu Yung Lu, 2023


J.Y. Design, 2023

MAD:MEN Noodle Tavern is no ordinary fine dining establishment; it's an experimental gastronomic theater that artfully melds culinary flair with spatial aesthetics. Presented in a narrative style, the experience pushes the boundaries of both bar culture and culinary creativity, offering diners a wholly novel experience.

Situated on the ground floor of a business building, the restaurant features the kitchen as its design centerpiece. The narrow, elongated layout is meticulously crafted to elevate the dining experience. Drawing inspiration from the Nordic interpretation of Wabi-Sabi, the space exudes understated elegance and warmth. A "Japandi" theme runs throughout, embodied in handcrafted lighting and iconic furnishings

The layout of the open kitchen and guest seating has been carefully contemplated to create a sort of gastronomic theater. A stepped design, featuring a lower middle and elevated periphery, allows for a captivating chef's performance at the preparation tables.

But the design ingenuity doesn't stop there. Lighting design is another marquee feature that sets MAD:MEN apart. The interplay of light and fabric in the curtains produces a dynamic visual effect reminiscent of ocean waves. A deliberate juxtaposition of diverse materials—stainless steel, solid wood, and glass—comes alive under the expertly designed lighting. This creates a modern "Izakaya" where featured appetizers and homemade Chinese noodles take center stage. In this culinary oasis within the urban landscape, both the soul and the taste buds find synchronized satisfaction.

In MAD:MEN Noodle Tavern, every detail—down to the calculated proportions of partitioned seating, carefully arranged sightlines, and unifying design elements—contributes to more than just culinary pleasure. It offers a uniquely enriching sensory experience that leaves guests with a lingering sense of delight.

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