The project focuses on creating a city-level IP commercial complex at its prime location, transitioning from“traditional service-oriented commerce” to a new “cultural experience-oriented commerce” characterized by“a phenomenon, scenarioization, and immersive experience”. In this sense, it aims to create a "super-link complex" of cultural tourism and commerce in the Central Vitality Zone of Jinan CAZ, which integrates ecological landscape chain, cultural and artistic chain, composite industry chain, scene experience chain, and three-dimensional transportation chain Which is designed to shape a super commercial complex as a shopping mall.
Based on the design concept of “Jiuru·Phoenix Valley", this project takes “Sun and Moon, Heaven and Earth，and Urban Peach Blossom Land”as the city image to create a tranquil oasis in the urban hustle and a joyful lifestyle in such a peaceful haven. Particularly, the plan incorporates design elements inspired by the winding curves of the Yellow River, the majestic grandeur of Mount Tai as well as the unique charm of lotus breezes and willow rhythms in the spring city of Jinan. The main design purpose is to build the Brilliance of the Beauty of Utopian Land which encompasses humanistic, ecological, artistic, commercial, and architectural landscapes.
The project plan consists of “one axis, one valley, three mountains, and three gardens”. Specifically, The axis is the ecological valley which creating an urban public art space. The three groups of tower buildings interpret the architectural forms of”the harmony of mountains and flowing water with which incorporating Jinan regional natural characteristics as well as lotus breezes and willow rhythms. Ultimately, this creates a spatial layout with a grand and open structure.