With the trend of consumption upgrading, brand power has gradually become an important weapon for local enterprises to expand. Beimu is a new model of domestic personalized home furnishing brand, and entrusted Qiao Li to design the brand exhibition hall, hoping to further convey the brand value and deepen the brand core through the design power and the construction of the field.

The brand exhibition hall is not only a display of products, but also a certain space for visitors to fully feel, experience and explore after entering the exhibition hall, so as to form an interaction and emotional link with the brand. In view of the brand attribute, the designer evades the cliches of the traditional exhibition hall and unfolds the spatial description with the concept of "home".

At the moment when people pay attention to experience, the boundary between space and space has gradually blurred. Compared with the traditional definition, whether it can meet the commercial needs, penetrate the brand gene, and make the design truly empower the brand should become an important consideration standard of design.