Brand Philosophy
More than just a handcrafted drink, 0305 Brown Sugar Bubble Tea is a nostalgic journey. Inspired by childhood memories, the brand creates an immersive experience that blends taste, sight, and touch. As the “Model Student of Brown Sugar Bubble Tea,” the redesigned space refines storytelling and brand identity to evoke warmth and familiarity.
Spatial Design & Visual Concept
To better align with the target audience, white replaces blackboard green as the dominant color, enhancing modernity while keeping subtle school-inspired accents.
Key Design Elements
Main Visual Wall: The brand name “0305” is hand-drawn in white chalk, mimicking classroom blackboards.
Side Low Wall: White straws symbolize the playful joy of childhood beverages.
Raised Brown Circles: Represent chewy brown sugar pearls in milk tea.
Indented Brown Circles: Evoke the light, bubbly texture of the drink.
Capturing Nostalgic Moments Through Design
A Drink Filled with Memories - The brand intertwines bubbles, pearls, straws, and chalk writing to recreate childhood nostalgia in every sip.
Interactive Brand Experience -The IG check-in station, inspired by Google map icons and a model student’s bowtie, reflects the “Model Student of Brown Sugar Boba” identity.
Optimized Layout & Visual Flow
A strategically placed checkout counter improves traffic flow, maximizing visual impact from the mall entrance.
This compact yet immersive design transforms each handcrafted drink into a story-driven experience, bringing customers back to the simple joys of childhood.